Maramotti Collection


in short

The Maramotti Collection, born out of the passion of its founder and collector Achille Maramotti, is an international contemporary art collection spanning the years from 1945 till the present day. The collection situated in the historical headquarters of the Max Mara company in Reggio Emilia, was opened to visitors in September 2007.
Collezione Maramotti. East Side Entrance.
© Collezione Maramotti
Logo: Maramotti Collection

Maramotti Collection

in detail

The permanent collection comprises a relevant selection of more than two hundred works representing only a portion of the collection put passionately together in forty years. The collection includes mostly paintings, but also sculptures and installations, made from 1945 till the present day, and presents pieces from the most significant artistic trends both in Italy and abroad from the second half of the 20th century. More than one hundred twenty artists are represented with important works which at the time of their creation and acquisition had introduced elements of substantial innovation and experimentation in artistic research.

The permanent collection is organised on two floors, following a flexible criterion based on the time line of the works and the date of their acquisition. The first floor houses Italian and European paintings and sculptures from the late Forties to the late Eighties; the second floor exhibits American and European works from the early Eighties to the late Nineties. In particular, the exhibition starts with some important paintings which testify of expressionist and abstract trends from the late Forties to the early Fifties, usually defined as "informal", and a group of Italian proto-conceptual works. These are followed by a core of painting of the so-called Roman Pop, and a relevant number of Arte Povera pieces. Next to these movements the Collection exhibits several fundamental pieces of Italian neo-expressionism (the so-called Transavanguardia) and relevant examples from Germany and the US, as well. They are followed by a substantial group of works of the American New Geometry from the Eighties-Nineties, closing with the most recent UK and US experimentations.

For the most part, 21st-century works are not included in the permanent collection: specific exhibitions are dedicated to them in the rooms set for temporary shows, spaces where projects commissioned to international artistis are also regularly exhibited. The artworks realized for these exhibitions are acquired by the Collection, with the aim of merging acquisition policies with public showing.

As a testimony of the close links that Max Mara has established with the art world, the Collection displays and acquires the works which have won the biennial Max Mara Art Prize for Women in collaboration with the Whitechapel Gallery, for emerging women artists, working in Great Britain. The winners of the three past editions of the Prize are: Margaret Salmon, Hannah Rickards, Andrea Büttner and, the latest one is Laure Prouvost, recently nominated.

Inside the program of  “Aperto Festival”, in collaboration with I Teatri di Reggio Emilia, the Collection hosted the staging of “Early Works” by Trisha Brown in 2009, and in 2011 "Re-Turn. Artistic Vision of Shen Wei" performances specifically conceived for the Collection's spaces by the Chinese choreographer and artist Shen Wei.
Maramotti Collection
The manufacturing plant of Max Mara fashion house was originally located in in via Fratelli Cervi 66, when it was founded in 1951. The building, commissioned in 1957, was designed by architects Pastorini and Salvarani. The project was extremely innovative for its time, focussing as it was on the enhancement of natural lighting, the close connection between the inside and the outside, the versatility and flexibility of the interiors.

In 2003, when the company moved to bigger headquarters, the possibility of using the old plant to house Achille Maramotti's contemporary art collection was taken into consideration and became feasible. U.K. architect Andrew Hapgood was then called to work on converting the structure into an exhibition facility; the architect opted for a clear-cut and respectful approach, by preserving the stark essentialness of the building and complying with the original project which saw the structure as adjustable to different applications and changing according to demands.

The most important conversion phases of the project have been:
- new entrance facing a different direction, parallel to Via Emilia. with a new “cut”, which created wide-open entryways on the east and west fronts, leading visitors towards the centre of the new gallery; the building of a 14-metre wall which is the hinge element of the ground floor, around which all the other activities branch out: reception, rooms for temporary exhibitions, book store, office space.
- a three-story-high space, located above the main entrance at the centre of the permanent collection, receiving light from the three new linear skylights distributing natural light through reflectors placed inside the vertical skylights: the result is an on-going exchange with the outside and natural light with its constant changes.

The first two floors of the building are dedicated to the permanent collection. The galleries are awash in daylight coming through the original wide  windows running along the perimeter, with temperature and light levels controlled by the sun roof which was installed outside in the seventies, and has now been restored.

Landscaping has been designed along the same principles applied in the building conversion, by choosing plant species and ornamental solutions which are typical of the surrounding areas, in order to strengthen the idea of reappropriation of the grounds as a post-industrial landscape.

L’ingresso alla Collezione è gratuito e la visita avviene solo su prenotazione. L’ingresso senza prenotazione avverrà solo in caso di disponibilità di posti. Entrance to the Collection is free of charge. Visits must be booked in advance. Visitors without a reservation, will be admitted depending on availability.
The museum on google maps:


Visitor entrance

Maramotti Collection
Via Fratelli Cervi 66
42100 Reggio Emilia
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Opening Times

10:30 - 18:30
14:30 - 18:30
14:30 - 18:30
10:30 - 18:30
Closed on January 1, January 6, April 25, May 1, from August 1 to August 25, and on December 25 and 26. - The exhibition portal for Europe